E-Commerce Platforms Are A Blessing In Disguise That Has A
Unique Status In The Market And Also For The Customers. The Reason For This
Popularity Is That They Are An Easy, Engaging, And Friendly Platform That
People Find Trustworthy. But Do You Realize The Amount Of Seo Required Making
These Platforms So Compatible For Everyone? I Guess You Don’t!
Doing Search Engine Optimization For A Website Is Not An
Easy Job If The Seo Is Bad The Website Will Perish And Vice Versa. Since The E-Commerce Site Is Humongous, The
Seo Is Even More Complicated Needing More Efforts And Time.
The Process Of Seo Is A Continuing One, And Errors Are Bound
To Happen But Most Of The Times These Errors Happen Due To Misconception People
Have About E-Commerce Seo. There Are Myths Associated With This That Hampers
The Work Of People. So Below We Are Bursting 6 Myths About This, Mentioned By W3clicks.
Do You Also
Believe These Seo Ecommerce Myths? Well, Let’s Crack Them:
Myth Number 1: Focus
Just On Technical Seo
Most Marketers Believe The Conception That Seo Is About
Technical Seo Which Leads Them To Stop Optimizing Their Websites. Forgoing
Other Seo Practices To Just Focus On Technical One Will Bring Down The Ranking.
Optimization And Link Building Is A Must If You Want To Have A Good
Ranking. A Good Link Profile Will Help
Google Analyze Your Website As Credible. For This, The Content Must Be Of
Top-Notch Quality With Keywords Rather Than Just Doing Technical Seo.
Myth Number 2:
Category Page Is Not Important
Category Pages Are The Better Way To Get A Good Ranking.
Category-Specific Keyword Searches Are Best When It Comes To Getting Noticed
Than Any Other Page, According To E-Commerce Experts. For Example, If You Sell
Baking Appliances And People Are Searching For It Then Has A Category Of Baking
Appliances In Your Website.
Don’t Waste Your Efforts If You Don’t Involve This Page As
They Get The Best Ranking. Category Pages Of The Website Needs Be Optimized
Using Exact Keyword Group And Then The Meta Description, Title And H1 Tag Etc.
Must Be I Sync With That Keyword So That It Can Easily Be Found In Search
Engine Results
Myth Number 3:
Duplicate Content In External Site Is Bad
Duplicate Content Means Having Similar Content In More Than
One Page Of The Same Website. This Content Makes Your Site Look Bad And Spam To
Google. But Many Times E-Commerce Website Use The Same Product Description For
Many Pages. These Can Make The Ranking
Go Down But This Is Not The Only Factor For This Dip In Ranking.
If Instead Of Having The Same Content, You Can Get Good
Backlinks And Reviews From Customers About Their Good Experience Than The
Effect Of Duplicated Content Can Be Neutralized.
Myth Number 4: Reviews Are Of No Help
Reviews Are A Great Way Of Adding Fresh Content To Your
Website Page. Marketers Should Use Strategy To Ask People To Give Product
Reviews. These Reviews When Indexed By Google Provide Tremendous Value To The
Site.
Apart From Google, Searchers Also Find Reviews Authentic And
Start Trusting The Brand For Its Quality Of Product And Services. Therefore,
Reviews Can Give You A Full Package Of Benefits In Terms Of User Engagements,
Conversion Rate, And Seo
Myth Number 5: Not
All E-Commerce Website Needs Content
Seo Is Not A Miracle Tool That Will Fix The Problem If It’s
In Your Content. For Google And Even User Engagement High Quality, Engaging And
Appealing Content Is Required. Good Driven Content Can Get You The Top
Rankings.
E-Commerce Website Mostly Doesn’t Have Content In Category
Pages But They Must As They Can Ahead Of Their Competitors In This Way.
Content Is The Key To A Good Seo, So Make Sure That It Is
The Best.
Myth Number 6:
Algorithm Drives Seo
Tools And Methods Used By Seo People Are In The Direction
That Is Accepted By Algorithms So Any Changes That Come In It Can Be Easily
Predicted Before.
Myth Number 7: Any
Problem Can Be Fixed By Seo
Seo Has Its Limit Too, It’s A Not A Magic Fixer. If The
Sales And Content Is Not Up To The Mark, The Rankings Will Suffer And There Is
Nothing Seo Can Do About It. Make Sure That The Engagement Meter Of Your
Customer Is High And Your Website Strategies Up To The Mark.
Myth Number 8:
Searcher Intent Marketing
There Are Usually Two Types Of Intent Here. The First One Is
Research For People Who Are Gathering Data About Some Products/Service. The
Second One Is To Buy, For People Who Are Ready To Purchase.
It’s Crucial That You Have Pages That Divert These People To
Places That Are Significant For Them. Researchers Should Be Directed To Blog Or
Something That Gives Them Some Idea About The Product. And Add Links For People
Who Want To Buy Them In The Post So That They Can Get To The Relevant Page.
Now That You Know These Myths, Hopefully, You Will Find The
Ranking Of Your Website Improving. Seo Is A Big And Complicated Process Which
Has To Be Done Continuously For Better Results.
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